Best Car Insurance in Cumberland, WI

Compare the top car insurance companies serving Cumberland. Find the best rates, coverage, and customer satisfaction scores side by side.
Data last updated: May 2026 · Sources: NAIC, J.D. Power, AM Best

Compare Rates From Top Cumberland Insurers

Car Insurance — Company Comparison

InsurerNAIC Complaint IndexJ.D. Power Score AM Best RatingEst. MonthlyBest For
SF
State Farm
Largest U.S. insurer
0.77
710 / 1,000 A++ $133 Local agent support, bundling discounts
GE
GEICO
Berkshire Hathaway
0.93
685 / 1,000 A++ $118 Lowest rates, military discounts, online convenience
PR
Progressive
2nd largest U.S. insurer
1.23
665 / 1,000 A+ $149 Most coverage options, Name Your Price tool
AL
Allstate
Est. 1931
0.77
690 / 1,000 A+ $160 Pay-per-mile, Drivewise app, new car replacement
LM
Liberty Mutual
Fortune 100
1.08
670 / 1,000 A $152 Accident forgiveness, new car replacement
FM
Farmers
Zurich Group
0.89
695 / 1,000 A $155 Bundling discounts, Signal app savings
US
USAA
Military families only
0.42
890 / 1,000 A++ $110 Best overall satisfaction (military/veterans only)
NW
Nationwide
On Your Side
0.68
700 / 1,000 A+ $136 Vanishing deductible, pet coverage, SmartRide
$145
Avg. Monthly Premium (WI)
25/50/10
WI Minimum Liability
#13 Cheapest
Cost Ranking
9.4%
Uninsured Drivers (WI)

Wisconsin Car Insurance Requirements

Wisconsin law requires drivers to carry minimum liability insurance. Here are the current state minimums — most experts recommend higher limits:

Bodily Injury / Person
$25,000
Minimum per person for injuries you cause
Bodily Injury / Accident
$50,000
Total per accident for all injuries
Property Damage
$10,000
Per accident for property you damage

Car Insurance Tips for Cumberland

For drivers in Cumberland, Wisconsin, understanding the local insurance landscape begins with the town’s unique blend of rural and small-town driving conditions. With a population of roughly 2,282, traffic is generally light, but the roads you travel daily pose distinct challenges. The town is bisected by U.S. Highway 63 and is near State Highways 48 and 25, meaning many residents commute to larger employment centers like Rice Lake or Barron. These two-lane highways see significant agricultural and logging truck traffic, increasing the risk of collisions with heavy vehicles. Additionally, Cumberland’s network of winding county roads and gravel lanes, especially around the many lakes, can be treacherous for drivers unfamiliar with sharp curves and limited visibility, making comprehensive collision coverage a wise consideration.

The climate in Barron County is a major factor in insurance risk and premium costs. Winters bring heavy snow, frequent ice storms, and prolonged periods of subzero temperatures, which lead to slick roads and reduced visibility. Spring and summer introduce a different set of hazards: severe thunderstorms capable of producing large hail, damaging straight-line winds, and even tornadoes. While Cumberland is not in a hurricane zone, it lies in a region prone to sudden, localized flooding, particularly near the many lakes and the Hay River. Hail damage to vehicles is a common claim in this area, often resulting in thousands of dollars in repairs. As a result, comprehensive coverage—which protects against weather-related damage—is not optional for most local drivers; it is a financial necessity.

Beyond weather, unique local factors further shape insurance needs. The uninsured driver rate in Wisconsin is 9.4%, meaning nearly one in ten drivers on Cumberland’s roads lacks liability insurance. Given that the state minimum liability requirement is only 25/50/10 ($25,000 per person for bodily injury, $50,000 per accident, and $10,000 for property damage), a collision with an uninsured motorist could leave you personally liable for significant costs. The town’s low population density and rural character generally keep theft rates lower than in urban areas, but parked vehicles near boat landings and remote lake cabins can be vulnerable. Proximity to major highways like U.S. 63 also means that even a minor fender bender can quickly escalate into a multi-vehicle incident involving higher speeds.

The average annual premium in Wisconsin is approximately $1,740, but Cumberland drivers often see rates that reflect both the state’s baseline and the localized risks of rural driving and severe weather. To manage costs while maintaining adequate protection, it is prudent to carry coverage well above the state minimums—especially uninsured motorist protection and comprehensive with a reasonable deductible. Given the combination of agricultural traffic, winter ice, hail, and a notable uninsured driver population, a tailored policy that accounts for these local realities is not just a recommendation; it is essential for financial peace of mind on Barron County roads.

Frequently Asked Questions

How does Cumberland’s small population of about 2,282 affect my car insurance rates compared to larger Wisconsin cities?
Because Cumberland has a low population density, you may see slightly lower rates for collision and comprehensive coverage due to fewer accidents and thefts. However, your premium is still primarily driven by your personal driving record and the state average premium of around $1,740 per year. Insurers also consider local claim trends, so rural roads and weather conditions in Barron County can still influence your rate.
What are the specific minimum liability insurance requirements I must carry to drive legally in Cumberland, Wisconsin?
Wisconsin law requires all drivers in Cumberland to carry bodily injury liability of at least $25,000 per person and $50,000 per accident, plus property damage liability of $10,000—often written as 25/50/10. This minimum coverage pays for injuries or damage you cause to others in an accident. While this meets legal requirements, it may not fully cover costs in a serious crash, so many Cumberland residents opt for higher limits.
Do winter road conditions in Cumberland, like on Highway 63 or near Beaver Dam Lake, impact my car insurance premium?
Yes, insurers factor in local winter risks such as icy roads and snow accumulation, which are common in Cumberland and can lead to more claims for collisions and towing. Your premium may reflect the higher likelihood of weather-related accidents in this part of Barron County. To offset potential rate increases, consider adding comprehensive coverage for damage from potholes or falling tree limbs during storms.
Data Sources: NAIC Complaint Index from the National Association of Insurance Commissioners Consumer Information Source (content.naic.org). Customer satisfaction scores from J.D. Power 2025 U.S. Auto Insurance Study. Financial strength ratings from AM Best. Average premium data from the NAIC Auto Insurance Database Report and the Wisconsin Department of Insurance. All data is publicly available. This page does not constitute insurance advice. Data last verified May 2026.
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