Best Car Insurance in Franklin, WI

Compare the top car insurance companies serving Franklin. Find the best rates, coverage, and customer satisfaction scores side by side.
Data last updated: May 2026 · Sources: NAIC, J.D. Power, AM Best

Compare Rates From Top Franklin Insurers

Car Insurance — Company Comparison

InsurerNAIC Complaint IndexJ.D. Power Score AM Best RatingEst. MonthlyBest For
SF
State Farm
Largest U.S. insurer
0.77
710 / 1,000 A++ $133 Local agent support, bundling discounts
GE
GEICO
Berkshire Hathaway
0.93
685 / 1,000 A++ $118 Lowest rates, military discounts, online convenience
PR
Progressive
2nd largest U.S. insurer
1.23
665 / 1,000 A+ $149 Most coverage options, Name Your Price tool
AL
Allstate
Est. 1931
0.77
690 / 1,000 A+ $160 Pay-per-mile, Drivewise app, new car replacement
LM
Liberty Mutual
Fortune 100
1.08
670 / 1,000 A $152 Accident forgiveness, new car replacement
FM
Farmers
Zurich Group
0.89
695 / 1,000 A $155 Bundling discounts, Signal app savings
US
USAA
Military families only
0.42
890 / 1,000 A++ $110 Best overall satisfaction (military/veterans only)
NW
Nationwide
On Your Side
0.68
700 / 1,000 A+ $136 Vanishing deductible, pet coverage, SmartRide
$145
Avg. Monthly Premium (WI)
25/50/10
WI Minimum Liability
#13 Cheapest
Cost Ranking
9.4%
Uninsured Drivers (WI)

Wisconsin Car Insurance Requirements

Wisconsin law requires drivers to carry minimum liability insurance. Here are the current state minimums — most experts recommend higher limits:

Bodily Injury / Person
$25,000
Minimum per person for injuries you cause
Bodily Injury / Accident
$50,000
Total per accident for all injuries
Property Damage
$10,000
Per accident for property you damage

Car Insurance Tips for Franklin

For drivers in Franklin, Wisconsin, understanding car insurance requires a close look at the unique blend of suburban and urban risks that define this Milwaukee County community. With a population of roughly 35,886, Franklin offers a more spacious alternative to the city of Milwaukee, but its driving conditions carry distinct challenges. Commuters frequently navigate a mix of arterial roads like Rawson Avenue and South 27th Street, which can become congested during peak hours, especially near the intersections with Interstate 43 and State Highway 36. These major highways provide rapid access to downtown Milwaukee and surrounding suburbs, yet they also increase the likelihood of higher-speed collisions and rear-end accidents in stop-and-go traffic. The local road network includes numerous residential streets and rural-style two-lane roads on the city’s outskirts, where wildlife crossings and limited lighting add further risk.

Weather and climate are critical factors for Franklin drivers, as southeastern Wisconsin experiences a full spectrum of severe conditions. Hailstorms are common in late spring and summer, often causing significant damage to vehicles, while winter brings heavy snow and ice that lead to frequent slide-offs and multi-car pileups. Although Franklin is not directly on Lake Michigan, it lies within a region prone to flooding, particularly in low-lying areas near the Root River and its tributaries. Tornadoes, while less frequent, are a genuine threat during severe thunderstorms, and the state’s uninsured driver rate of 9.4% means that a significant portion of local motorists lack coverage, increasing the importance of uninsured motorist protection. These climate risks directly influence insurance premiums, as carriers account for heightened claims related to weather and uninsured drivers.

Local factors further shape the insurance landscape in Franklin. The city’s proximity to Milwaukee elevates the risk of vehicle theft, which, while lower than in the urban core, remains above the national average. Population density is moderate, but the blend of suburban sprawl and commercial corridors along Highway 36 creates a higher concentration of accidents near shopping centers and industrial zones. Given Wisconsin’s state minimum liability of 25/50/10—meaning $25,000 per person for bodily injury, $50,000 per accident, and $10,000 for property damage—this baseline is often insufficient to cover the costs of a serious crash, especially with rising medical and repair expenses. The average state premium of approximately $1,740 per year provides a benchmark, but Franklin drivers may see rates above this due to the local risk profile. To ensure adequate protection, it is wise to consider comprehensive and collision coverage, particularly given the hail and flood risks, and to carry higher liability limits than the legal minimum to guard against the financial impact of an accident with an uninsured driver.

Frequently Asked Questions

Given Franklin’s population of around 35,886, does the city’s size affect my car insurance rates compared to larger Milwaukee suburbs?
Yes, Franklin’s moderate population density often leads to slightly lower rates than nearby larger cities like Milwaukee, as there are typically fewer traffic accidents and theft claims. However, your specific premium will still depend on your driving record, vehicle type, and coverage choices, with the average Wisconsin premium being about $1,740 per year.
With Wisconsin’s state minimum liability being 25/50/10, is that enough coverage for driving on Franklin’s major roads like Highway 36 or Rawson Avenue?
The 25/50/10 minimum may leave you exposed if you cause a serious accident on busy Franklin roads, as medical or property costs can easily exceed $25,000 per person or $10,000 for property damage. Many local agents recommend higher limits, especially since Franklin’s mix of residential and commercial traffic can lead to higher repair costs or injury claims.
I live near the Franklin Sports Complex or the McKinley Marina—does my location in these specific areas increase my insurance premium due to higher risk?
Living near high-traffic destinations like the Sports Complex or the Marina can slightly raise your rates due to increased accident risk from event-related congestion and parking lot incidents. Additionally, areas closer to waterways may have higher comprehensive claim rates from weather-related damage, so consider bundling coverage to offset potential increases.
Data Sources: NAIC Complaint Index from the National Association of Insurance Commissioners Consumer Information Source (content.naic.org). Customer satisfaction scores from J.D. Power 2025 U.S. Auto Insurance Study. Financial strength ratings from AM Best. Average premium data from the NAIC Auto Insurance Database Report and the Wisconsin Department of Insurance. All data is publicly available. This page does not constitute insurance advice. Data last verified May 2026.
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